Buyer checklist
Questions to ask before buying a SaaS business
The key questions SaaS buyers should ask sellers before LOI, escrow, asset transfer, and final close.
Quick Answer
Questions to ask before buying a SaaS business
Before buying a SaaS business, ask how revenue is verified, why customers churn, how users are acquired, what the seller does weekly, which assets transfer, what breaks often, and what would happen if the seller stopped helping tomorrow.
Seller questions that reveal risk
The best questions force the seller to explain the business as an operating system, not a pitch.
- 01What did you personally do last week to keep revenue alive?
- 02What are the top three cancellation reasons?
- 03Which customers or channels would be hardest to replace?
- 04What part of the stack are you worried a buyer will misunderstand?
Partner marketplace path
Browse verified startup listings after your buyer filter is clear.
Use TrustMRR as a discovery path, then verify revenue, churn, traffic, transfer risk, and escrow terms before any serious offer.
Affiliate disclosure: Gptsters is independent. Some marketplace links are affiliate links, and Gptsters may earn if a referred acquisition closes, at no extra cost to you. Buyer memos are informational and are not financial, legal, or investment advice.
FAQ
How many questions should I ask before LOI?
Ask enough to understand revenue, transfer, churn, support, and technical risk. A serious seller should expect structured buyer diligence.