Valuation resource
SaaS valuation calculator
Estimate conservative, base, and aggressive SaaS valuation ranges from MRR, growth, churn risk, margin, category, and revenue multiple.
Quick Answer
SaaS valuation calculator
A SaaS valuation calculator is useful for quick scenario planning, but the output is only a range. The real price depends on retention, profit margin, growth quality, customer concentration, transfer risk, and the buyer's ability to operate the asset after closing.
ARR used
$60,000
Annual revenue derived from MRR unless annual revenue is entered.
Conservative
$118,125
Useful when churn, support, or transfer risk is not fully clear.
Base case
$157,500
A directional midpoint, not a guaranteed fair price.
Aggressive
$196,875
Only credible when retention, margin, growth, and transfer quality are strong.
How to use the valuation range
Start with MRR or ARR, then adjust the multiple down for churn, low margin, fragile acquisition channels, or heavy seller labor. Treat the aggressive range as a negotiation ceiling, not a target price.
Partner marketplace path
Browse verified startup listings after your buyer filter is clear.
Use TrustMRR as a discovery path, then verify revenue, churn, traffic, transfer risk, and escrow terms before any serious offer.
Affiliate disclosure: Gptsters is independent. Some marketplace links are affiliate links, and Gptsters may earn if a referred acquisition closes, at no extra cost to you. Buyer memos are informational and are not financial, legal, or investment advice.
FAQ
What multiple should a small SaaS sell for?
There is no universal multiple. Small SaaS deals can be discussed around revenue multiples, but churn, margin, growth, support load, and buyer fit can move the price materially.
Should I value a SaaS on MRR or profit?
Use both. MRR shows recurring demand, while profit and support burden show whether the buyer can earn back the purchase price.